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Southwest Airlines Shares Jump 23% in 2026 After Launching Assigned Seating and Bag Fees

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Southwest Airlines Shares Jump 23% in 2026 After Launching Assigned Seating and Bag Fees

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Commercial
Feb 13, 2026

Southwest Airlines (NYSE:LUV) has delivered a … overnight conversion of over 800 aircraft as seamless: “On Tuesday, we … . However, the business model of airlines has fundamentally changed in recent … the corporate travelers want to buy.” If close-in bookings and …

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